A locally branded Vehicle Donation Program works great for any station, any format.

Give your VDP your station name—the “WXYZ” Vehicle Donation Program. You get a complete vehicle donation package branded to your station’s ID, from an exclusive toll-free number and donor site, to on-air promos, web graphics, and donor communications.

Features
Behind the scenes
  • Exclusive toll-free number
  • Station-branded donation webpage and forms
  • Station-branded donor correspondence, tax receipt, and donor thank you
On-air
  • On-air promo spots for radio and television, created in collaboration with Car Talk |
    Listen to a sample
  • Engaging live-read scripts
  • Regular stream of fresh promos and scripts
  • Consultations on promotion strategy and scheduling
On-line and in- print
  • Exclusive station donor page
  • Customized web and newsletter graphics
  • Customized statement stuffers
  • Car donor profiles written by Car Talk producers
Reports
  • Nightly updates of vehicle donations
  • Monthly transaction reports
  • Detailed, transparent financial accounting
  • Secure web reports with easily downloadable donor data
Strategic support
  • One-on-one consultations
  • ROI analysis of promotion against revenue
  • Monthly tips and tools
  • Routine evaluations to assure maximum success
  • Support from the Car Talk Vehicle Donation team—whose resumes include some of the biggest names in public radio, including VisABILITY, Car Talk, NPR, and APM

For stations airing the Best of Car Talk.

Let the country’s most beloved mechanics help drive car donors your way with the Car Talk Vehicle Donation Program.

You get a full suite of Car Talk branded materials, an exclusive donor site co-branded with Car Talk, the 866-789-TMCP (Take My Car Please) phone number, and lots of promos voiced by Car Talk —who have a knack for getting your donors to listen, and to open their pockets for public broadcasting.

Ongoing promotions on the Best of Car Talk, in fan newsletters, and at cartalk.com drive even more donations.

Features
Behind the scenes
  • 866-789-TMCP (Take My Car Please)
  • Call answering: "Car Talk Vehicle Donation Program"
  • Station donor page co-branded with Car Talk
  • Donor correspondence branded with the Car Talk VDP and customized to station (e.g., "Thank you for offering your 2001 Chevrolet Malibu-V6 through the Car Talk Vehicle Donation Program in support of WBEZ!")
  • Thank you postcard to donor
On-air
  • On-air promo spots produced by Car Talk |
    Listen to a sample
  • Engaging live read scripts
  • Regular stream of fresh promos and scripts
  • Consultations on promotion strategy and scheduling
On-line and in-print all co-branded with Car Talk
  • Exclusive station donor page
  • Car Talk VDP co-branded graphics for web and newsletters |
  • Statement stuffers
  • Customized materials upon request
  • Car donor profiles written by Car Talk producers
Reports
  • Nightly updates of vehicle donations
  • Monthly transaction reports
  • Detailed, transparent financial accounting
  • Secure web reports with easily downloadable donor data
Strategic support
  • One-on-one consultations
  • ROI analysis of promotion against revenue
  • Monthly tips and tools
  • Regular evaluations to assure maximum success
  • Support from the Car Talk Vehicle Donation team—whose resumes include some of the biggest names in public radio, including VisABILITY, Car Talk, NPR, and APM.

For joint licensees or public television stations.

Our TV service gives you the full package branded to your preferences for radio and TV—with TV branded separately, if needed. And every year, we supply a suite of top quality TV promos featuring actual car donors, made by award-winning PBS producers.

Features
Behind the scenes
  • Exclusive toll-free number
  • Station-branded donor page and forms
  • Station-branded donor correspondence, tax receipt,
    and donor thank you
On-air
  • On-air promo spots for television, created by award-winning PBS producers and Car Talk |
  • Regular stream of new promos and scripts
  • Consultations on promotion strategy and scheduling
On-line and in- print
  • Exclusive station donor page
  • Customized web and newsletter graphics
  • Customized statement stuffers
  • Car donor profiles written by Car Talk producers
Reports
  • Nightly updates of vehicle donations
  • Monthly transaction reports
  • Detailed, transparent financial accounting
  • Secure web reports with easily downloadable donor data
Strategic support
  • One-on-one consultations
  • Monthly tips and tools
  • Routine evaluations to assure maximum success
  • Support from the Car Talk Vehicle Donation team—whose resumes include some of the biggest names in public radio, including VisABILITY, Car Talk, NPR and APM.